Ever since smartphones and mobile internet became a thing, messenger apps have grown immensely in popularity and significantly curbed other types of (digital) communication like SMS/texts, eMails and heck yes, phone calls, for most of us. There’s also little doubt about which messenger apps can usually be found on everyone’s phone: WhatsApp is by far the most popular app of its kind on a global scale with only Facebook Messenger being somewhat close in terms of users. Sure, if you look at certain regions/countries or age groups you will find other prominent messenger apps like WeChat in China, KakaoTalk in Korea, Viber in the Ukraine or Snapchat among the younger generation(s). We have also seen a noticeable rise in the popularity of security and data conscious alternatives like the Edward Snowden-recommended Signal or Switzerland-based Threema. One might say that right in between mass popularity and special focus groups sits Telegram.
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