Do you remember OnePlus marketing its phone(s) as the „flagship killer“? A device with all the bells and whistles of a top-of-the-line smartphone but only about half the price? A device that would kill the demand for the very popular but also very expensive flagship phones of Apple, Samsung & Co.? Well, while OnePlus is still a very common name when it comes to getting the best phone bang for the buck, 2018 brought about a new kid on the block that some dared to call the „flagship killer killer“: The Pocophone F1. Wait, the what-phone? Yeah right, Pocophone! It’s actually not another whole new company venturing into the smartphone business but a sub-brand of Xiaomi, the Chinese company already well established in its home market but also slowly expanding around the globe. It’s basically what the Honor phones are for Huawei. The fact that recent phones from OnePlus couldn’t quite withstand the general price bump in the high-end segment kickstarted by Apple’s iPhone X in 2017 introduced an opportunity for someone else to cater to the crowd that wants great specs but isn’t willing to spend a fortune. Enter: the Pocophone F1. When it launched in August 2018 you did get a device with the year’s latest flagship chipset from Qualcomm, the Snapdragon 845, for a crazy low price of just over 300€, undercutting OnePlus (and everyone else’s flagships) by a significant margin. Does this mean the Pocophone F1 could be the new Holy Grail for great smartphone video production on a budget? After using it for a couple of months as a secondary device I would like to share some thoughts. Please note: I will look at this phone pretty much exclusively from the viewpoint of using it as a videography tool!
Month: June 2019
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