A couple of years ago, 360° (video) cameras burst onto the scene and seemed to be all the new rage for a while. The initial excitement faded relatively quickly however when producers realized that this kind of video didn’t really resonate as much as they thought it would with the public – at least in the form of immersive VR (Virtual Reality) content for which you need extra hardware, hardware that most didn’t bother to get or didn’t get hooked on. From a creator’s side, 360 video also involved some extra and – dare I say – fairly tedious workflow steps to deliver the final product (I have one word for you: stitching). That’s not to say that this extraordinary form of video doesn’t have value or vanished into total obscurity – it just didn’t become a mainstream trend.
Among the companies that heavily invested in 360 cameras was Shenzen-based Insta360. They offered a wide variety of different devices: Some standalone, some that were meant to be physically connected to smartphones. I actually got the Insta360 Air for Android devices and while it was not a bad product at all and fun for a short while, the process of connecting it to the USB port of the phone when using it but then taking it off again when putting the phone back in your pocket or using it for other things quickly sucked out the motivation to keep using it.Read On